Music Matters XVI – Lecture by Dr. Koos Zwaan (Inholland University of Applied Sciences)

The Department of Arts, Culture and Media is proud to host a lecture by Dr. Koos Zwaan (Inholland University of Applied Sciences / Media, Culture and Citizenship) on the topic of “Digital natives in the music industry? How the Internet ecosystem is creating value for artists.

Friday, March 17th, 2017 [14:30-15:30]

Harmony Building, Room 13.14.0014 (onder de bogen) / Oude Kijk in Het Jatstraat 26, Groningen.




















The second edition of Music Matters 2017 also offers a Lunch Concert with the Groningen Student Big Band, a big band ensemble conducted by Dr. McGee featuring students living in Groningen. Together with two vocalists the big band will present a few songs of their repertoire ranging from Fly Me To The Moon, made famous by Sinatra and the Apollo missions, to classics such as Why Don’t you Do Right?, written by McCoy and Morand.

Concert: Friday, March 17th [13:00-14:00] at Harmony Cantine.

Digital natives in the music industry? How the Internet ecosystem is creating value for artists:  a discussion with researcher Koos Zwaan.

The rise of online platforms has been a game changer for the music industry. “Downloading, video and music streaming, social media and crowdfunding have opened up new alleys for the music industry” writes Dr. Zwaan. This is a well accepted fact among scholars in the field and certainly well discussed in academic publications. What is less discussed, however, is how to make a profit from online presence.

The Inholland University of Applied Sciences, collaborating together with BUMA Cultuur, the Dutch music export organization, has focused on this question in a current study. Koos Zwaan will offer insights into the study and elaborate on the research methods. Furthermore, the current business model(s) will be sketched out, inviting discussions and questions, not only asked by researchers but also everyone interested in understanding our contemporary music industry.


Koos Zwaan (1979) studied Communication/Media Studies at the University of Amsterdam and received his PhD after completing his dissertation on the career development of Dutch pop musicians. He is currently associate professor of Media, Culture and Citizenship at the Inholland University of Applied Sciences. He is one of the co-editors of a volume on the global television format Idols, entitled Adapting Idols: Authenticity, Identity and Performance in a Global Television Format (Ashgate, 2012, co-editor Joost de Bruin) and in September a co-edited volume, entitled The Asghate Research Companion to Fan Cultures (Ashgate, Sep 2014, co-editors Linda Duits & Stijn Reijnders) will be published. His research interest include popular music and popular culture, the music industry and new media. He is also a board member for the International Association for the Study of Popular Music (IASPM) Benelux branche.